KPMG Ignition Center
London, England
Studio
Downstream - Amsterdam
CLIENT:
PROJECT:
INDUSTRY:
LOCATION:
YEAR:
KPMG
Ignition Center
Professional Services
London, England
2020
Environmental Branding
Motion Design
User Experience Design
AV Engineering
Interactive Software Development
The KPMG Ignition Centre is where collaboration, innovation and insights build business success. It’s a place to embrace disruption and explore the future, bringing out the best in people, innovation and technologies to deliver real-world business value.
— Client Quote
CLIENT:
CHALLENGE:
SOLUTION:
Studio Objectives
KPMG Ignition is a dynamic and collaborative hub designed to spark innovation, fuel transformation and unlock the customer’s future potential. Ignition Center teams work with their clients until results are created, tested and implemented.
Elevate the Ignition Center’s visual identity and create ‘wow’ moments that reflect and promote the Ignition experience in an inspiring, dynamic, and exciting way. The experience must deliver an unexpected impact from start to finish.
We developed an experiential brand language of fixed and digital features to guide and inspire visitors through the Ignition journey, supported by relevant stories, content types and art moments. The idea of people co-creating solutions is a critical part of Ignition’s success and so we ensured this idea was captured within the centre’s identity.
KPMG Ignition is where collaboration, innovation and insights build business success. Here visitors are introduced to how the Ignition process works and the business challenges it helps solve in an immersive presentation setting.
Concept
The Splash
Building off KPMG’s powerful visual language, we allowed it to be the visual identity of the ignition center. A device that can be bold, subtle, incorporate content and translate to special moments by incorporating the idea into both fixed and digital touch points.
Parallels
CONCEPT:
Reflecting on nature, we see animals working together in swarms, flocks, shoals and herds. These group movements create fascinating, dynamic and organic compositions.
Guiding Principle - The Rhythm of Ignition
CONCEPT:
Equilibrium
Disruption
Equilibrium
Digital Experience Moodboard
CONCEPT:
AMBIENT MEDIA:
Problem Statements/Keywords
Ignition begins with disruption. We will use a series of provocative problem statements to get the viewer into a mindset of digital transformation.
AMBIENT MEDIA:
Global Challenges
A visual reflection of the five ignition segments, in the context of KPMG’s global presence.
Looping Ambient Playlist
AMBIENT MEDIA:
Challenges
As a digital designer, I had the opportunity and responsibility of creating all the motion content for each of the 6 digital touch points, all with their own specific hardware limitations and dimensions. The concept relied heavily on the choreography of millions of particles that transition seamlessly between key frames.
Lessons
Time management was key. Many hours were spent rendering particles, coordinating with the Amsterdam team, optimizing render time and experimenting with different methods of particle generation. Through optimized time management and consistent communication we were able to achieve the project goal.